Solo Project
User Experience | Visual Identity
Grocery Store Order App
Overview
Freshket is an app that provides an online grocery shopping experience designed to make it easy for users to shop. Users can connect with local farms and obtain fresh farm products directly through the app. Additionally, Freshket offers a rewards wallet where users can redeem points for smart shopping and set alarms for out-of-stock products, allowing users to receive notifications as soon as the desired products are back in stock.
Main Features of App
User Persona
Main Concerns
Competitive Analysis
Identifying key competitors
Reviewing the products that competitors offer
Understanding how competitors position themselves in the market
Examining what competitor does well and what they could do better
Visualization of the process that person goes through
User Journey
User Task Flows
Design System
Design and Features
Product Details
Providing product detail page will allow users to see more details of each product such as nutrition facts, ingredients, and customer reviews
Payment
Allow users to easily make payments and provide payment options for them to choose from, or add a new payment method as needed
Product Alerts
Users can set alarms for sold-out products by toggling a switch
Users receive notifications as soon as the desired products are back in stock
Farm Product Page
Users can follow farm pages and order products by selecting the desired pound
Connect with Farms
My Reward
Reward balances are updated in real-time to reflect their recent purchases and any points earned
Home
Providing users with the ability to shop by category, view promotions, sales products, and offering a seamless shopping experience
Use Market Rewards when checkout items
After the user finalizes their cart and clicks 'checkout,' the rewards points will automatically appear on the screen as an option to use at that moment
Confirmation Page
Easily visualize the order process and estimated delivery time
Enable users to connect directly with farms through the app and access farm-fresh products
Explore
Search options, online promotions, and recipe or meal suggestions all in one place
